![]() To conceive a typeface that crossed the line from modern to futuristic, Lester decided to amplify these qualities.About a year after Lester's initial conceptual work, two highly functional and versatile typefaces emerged. Lester's research confirmed that the principal ingredient of an "ultra modern" typeface was simplicity of character structure: a carefully drawn, monoline form, open letter shapes and smooth, strong curves. He decided to finish the design on his own. "I was left with a sketchbook full of ideas and thought it would be a shame not to see what came of them," says Lester. Designer Sebastian Lester took on this intriguing custom font assignment, but soon, a bureaucratic decision cancelled the project. The branding agency's client wanted an "ultra modern" typeface that was "futuristic without being gimmicky or ephemeral," according to the design brief.
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